A speaker who still runs the building.

Will Quinn has spent 25 years running distribution operations — and he still does. He speaks to distributors, associations, and operations teams about warehouse performance, frontline leadership, and what technology can and can't fix. Booking 2026/2027.

25+
Years of warehouse leadership experience
2026/27
Now booking engagements
Will Quinn being interviewed on stage at ISA24 in front of an ISA24 backdrop
On the ISA24 stage. Will speaks at association conferences, distributor meetings, and internal operations events.

Sessions built for people who run buildings.

Twenty-five years of warehouse leadership across WMS rollouts, automation, AI adoption, and frontline operations — brought to the room as things that actually happened, not frameworks. Audiences get straight talk and ideas they can use on the next shift.

Now booking 2026/2027 engagements.

If you want a speaker who can challenge outdated thinking, connect with operators, and leave the room with memorable insight, let's talk.

Six sessions. No slideware, no war stories without a point.

Each one comes from a building I actually ran. Formats flex — say what you need and I'll fit the room.

Frontline Leadership

Steel-Toed Leadership

What the Marine Corps teaches every leader that business school never will

The Corps spends more time developing a twenty-year-old corporal than most companies spend developing a director. This is what transfers to a distribution floor — and what doesn't.

  • How to hold a standard when enforcing it costs you something
  • Making the call at 70% information instead of waiting for 100%
  • Building a bench that runs the building when you're not in it

Keynote 45 min · Breakout 60 min

Frontline Leadership

Your Best Picker Just Became Your Worst Supervisor

Promoting for performance and getting a leadership problem

Every operation does it, then wonders why the shift fell apart. The jump from doing the work to running the people is the hardest transition in distribution — and nobody trains for it. Built from the FEDA supervisor series.

  • Making the jump from doing the work to running the people
  • Delegating without hovering, and motivating one person at a time
  • Getting the same performance out of a team on every shift

Breakout 60 min · Webinar 30 min · Workshop 90 min

AI & Technology on the Floor

AI in the Warehouse Isn't Magic. It's Management.

What's real, what's sold, and what breaks

The technology is not the hard part. The hard part is a floor full of people who have watched three systems come and go. A straight read on where AI earns its keep in distribution — and where it quietly doesn't.

  • Getting more out of the systems you already own before buying more
  • How to sit through a vendor demo as an operator, not a buyer
  • What to automate last, and why

Keynote 45 min · Panel · Webinar 30 min

Warehouse Operations & Flow

The Forgotten Art of Walking the Floor

What twenty-five years of actually looking will teach you

Your dashboard says the operation is fine. The dock says otherwise. How to see the friction that never reaches a report — and how walking the floor well is what earns a new leader credibility with a crew that is still deciding about them.

  • The three locations where freight always piles up
  • Questions that get a straight answer from the floor
  • Building credibility by knowing the work, not claiming the title

Keynote 45 min · Breakout 60 min

Warehouse Operations & Flow

From Forklifts to Forecasting

How technology actually changes the warehouse floor

WMS rollouts, slotting optimization, and network realignment — told from inside the projects, including the ones that went sideways and what they cost to fix.

  • Why WMS implementations fail for reasons nobody puts in the postmortem
  • Slotting decisions that still work after you grow
  • Preparing a floor for a system it didn't ask for

Keynote 45 min · Breakout 60 min

Leading Through Change

Leading Change on a Floor That's Seen It Before

Rolling something out to people who've watched initiatives come and go

Skepticism on an experienced floor isn't resistance — it's memory. How to run a change that survives contact with the second shift.

  • Why "communicate more" is not the answer, and what is
  • Bringing your loudest skeptic in early instead of around them
  • Making a new standard stick after the consultants leave

Keynote 45 min · Breakout 60 min · Workshop 90 min

Full Series

Critical Skills for Front-Line Leaders in Distribution

Four 90-minute sessions for supervisors and team leads — frameworks, templates, and an action plan out of each one, not theory. Developed and delivered for the Foodservice Equipment Distributors Association in 2026.

  1. 01
    Operational Knowledge

    Knowing the work well enough to lead it. Floor-walking technique and the credibility that comes from demonstrated expertise rather than a title.

  2. 02
    Team Building and Management

    The transition into leadership, motivating people one at a time, delegating without hovering, and holding performance steady across shifts.

  3. 03
    Data and Performance Metrics

    Reading performance data honestly, building a scorecard people trust, and running one-on-ones that change what happens next week.

  4. 04
    Crisis and Pressure Management

    Diagnosing fast when it all goes at once, deciding without complete information, communicating up and across, and leaving with a contingency plan that actually runs.

Available as a four-part series, a condensed one-day workshop, or any single session on its own.

Also available for faith-based and values-driven events: Faith, Forklifts, and Fulfillment — servant leadership and the distribution floor.

  • Stratosphere 2025 – Third Stage Consulting
  • National Association of Wholesaler Distributors (NAW)
  • Industrial Supply Association (ISA)
  • National Association of Electrical Distributors (NAED)
  • Modern Distribution Management Shift

"Will speaks the truth. He gets the industry, the people, and the process."

"One of the most valuable sessions of the entire event. Authentic and useful."

LET'S TALK

If you're organizing an event and want a speaker your attendees will remember.

Bring a speaker who connects with operators, challenges outdated thinking, and delivers real insight — long after the coffee's gone cold.

will@thedistributionguy.com linkedin.com/in/thedistributionguy
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